Compound Interest

I was contemplating today, as I am prone to do on occasion, about a pattern that is consistently repeated in a book that I am working my way through. The author of the book is reported to be a highly influential hypnotist and an online marketing genius, he has written numerous books and currently appears in a recently released pseudo documentary on manifestation. His use of this particular pattern is interesting as it is used for his own self promotion and the promotion of a particular reputation, not to mention the advertising of his video, his books, his courses and his protégés, who it would seem, are applying this pattern successfully as well. This author applies this approach extremely well, as he is seemingly successful at what he does and he does appear to have a high profile, even if he has cunningly crafted this profile and reputation himself.

I have also used the same pattern as this author, although my general use of it has been for the promotion of my client’s health and wellbeing. I have also utilized it as a means to promote and enhance my client’s mindsets around success and motivation as it is an exceptional tool. You may not believe me when I tell you, but I am currently using it, right now, that’s right, at this very moment, it is present in this post and I am using it currently. Believe me or not. It is right here, before your very eyes. As I mentioned, it is a very effective technique. In fact it is so powerful, so pervasive and so widely used that it is employed by numerous companies to influence you everyday. It is done to such an extent that you may be completely unconscious of it. I mean, how conscious or unconscious were you of how it was being employed up until I told you it was being applied in this post?

Are you conscious of what this pattern is yet? Have you managed to figure it out?

I’ll give you another opportunity to ping the pattern by making it more obvious. Here is an example of how advertising companies use this technique to influence you. This might help you pick the pattern.

1^st advert - Brand X was rated by 75% of respondents as being the preferred brand of soft drink in a blind taste test when compared with Brand Z.

2^nd advert - 3 out of 4 people prefer the taste of Brand X over Brand Z.

3^rd Advert - Brand X the taste most people prefer.

4^th Advert - Brand X voted number 1 in taste.

5^th Advert - Nothing compares to the taste of Brand X.

6^th Advert - Taste is all that matters. Brand X, Oompalumpa land’s favourite soft drink.

Are you starting to get the message now?

What you are seeing is compound suggestion in action. It starts off with an initial suggestion that is promoted and subsequently accepted as a fact. Then, a follow up suggestion applying elements of the first suggestion are offered. This secondary suggestion is related to the initial suggestion and applies the assumption that the original statement is factual. Each subsequent suggestion continues to build on the last and increases the scope of the suggestion, all the time operating on the assumption that the first suggestion is an incontrovertible fact.

Let me put it this way, if I was an author of a book on “ABC” technique or promoted myself as an online marketing guru and I repeatedly told you in numerous ways through my material that I am an expert, that I was the inventor of “ABC” technique or “XYZ” approach to marketing. Guess what’s going to happen? With repeated exposure to my material, you are going to accept it as a fact, and before you know it you will be telling people about my reputation and expertise. You will gladly tell others that I am the father of “ABC” technique and “XYZ” approach to online marketing because there is plenty of “factual evidence” to support my assertions. In the process of promoting me as this expert/guru you’ll be helping me to manifest this reputation and will be providing further social proof to others that my reputation is warranted.

Effective use of compound suggestions contribute to compound interest.

Wikipedia defines compound interest as the following:

“Compound interest is the concept of adding accumulated interest back to the principal, so that interest is earned on interest from that moment on. The act of declaring interest to be principal is called compounding (i.e interest is compounded)”

Let’s be clear, banks aren’t the only ones that use compound interest. Some of the most widely promoted “experts” also use it to increase their reputations and their bank accounts.

P.M

~ by Paul Mischel on October 10, 2007.